The Problem
My new signage system replaces the inconsistencies of the current system by:
• relying on imagery instead of text, especially with kids or foreign visitors in mind
• improving legibility in small or far away places
• visually differentiating from other signage




Hand Sketching
In the first sketches, focus was put on the connotation behind implied actions of the icons. I didn't want to make climbing on rocks look fun, but also didn't want to depict someone getting hurt because of the action. Finding the appropriate graphic style for a serious matter that has to appeal to everyone was a challenge as well.



Digitalizing
Iterating through the best way to depict the prohibition symbol, graphic style, as well as complexity at a small scale was easier in digital form.

Once the style was solidified, user-testing variations of the icons helped determine if they were communicating the correct action.

Final Icons

no feeding animals

no climbing

watch for trains

no sitting on fence

no strollers

watch for vehicles

electrical danger

no flash photography

no touching the animals

Rebus: train ticket sales

Rebus: train stop

Utilitarian: elevator
Possible Zoo Applications




