Ada Park Wayfinding


When visiting Ada Park for the first few times, it's difficult to know which of the three entries is best to use. Trying to get to the baseball fields? You'd want to main entrance. Trying to get to the event gazebo? The far side entrance is closest.

My goal was to improve Ada Park's wayfinding through better external street signage, as well as with internal navigational signage.


park entry sign


The Process



I created four personas and corresponding user journeys through the park to help identify challenges that new signage could address.

Sports Fan

A family of new visitors to the park who are trying to find the furthest ball field.

Nature Enthusiast

A regular visitor who goes to the park to hike the trails or watch wildlife.

Casual Visitor

A family with young kids who often visit the park playground or multipurpose fields.

Social Butterfly

A new visitor to the park who is attending an event at the pond gazebo.

park entry sign


personas helped form zones for a new park map

Zoning the Park

While making the personas and user journeys, I discovered that zoning and re-drawing the park map would help users more easily know which parking lot to use, and which part of the park they are in.



Design Inspiration


To help inform my design direction, I took an audit of the current park signage. I decided to keep some traditional details of the park signs such as swash typography accents, natural materials, and illustration style but also bring in the modern direction the township has been using in other places around town.

park entry sign
park entry sign


Style & Type



park entry sign
park entry sign


park entry sign


Sign Designs



park entry sign
park entry sign

park entry sign
park entry sign
park entry sign
park entry sign
park entry sign
park entry sign
park entry sign